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Sometimes pure and indifferent, sometimes passionate and unrestrained, chatting with her can feel the calmness and firmness in her heart from her steadfast words. This calm, undisturbed by external flashiness, always maintains its own steady forward demeanor. As the future successor of White Rabbit Tiles, Huang Zhilin is a person who is easy to leave a deep impression.

Huang Zhilin's childhood was filled with colorful mosaic tiles. As the founder of the well-known ceramic tile brand "White Rabbit Ceramic Tiles", Huang Zhilin began to deal with ceramic tiles from a young age. When I was a child, I used mosaic tiles as toys. While studying, I entered the workshop to experience the life of laying bricks. As I grew up, I joined the company to assist my parents in their work.

As the second generation of the enterprise, she inherits the spirit of her parents' hard work and steadfastness, but at the same time, she constantly tries new fields, breaks through herself, and revitalizes well-known old brands.

Extraordinary strength, steady progress, and great success

When it comes to white rabbit tiles, many people first think of outdoor tiles and mosaics, whose "invisible" benchmark image has long been well-known in the industry. Over the past 20 years, White Rabbit Tiles has grown into a diversified development group enterprise that integrates the research and development, production, sales, and real estate development of ceramic series products. It has maintained long-term cooperation with about half of China's top 100 real estate enterprises, and its products have been exported to 52 countries and regions such as Europe, America, Southeast Asia, and the Middle East, earning a global reputation.

With strong corporate strength and an open and win-win ecosystem, and a product system driven by the combination of "cultural villa bricks, artistic mosaics, and high-quality wall and floor tiles", White Rabbit tiles have produced over 10000 high-quality and colorful products, creating four major application areas mainly focused on public buildings, commercial spaces, home decoration design, and home customization, achieving tile integration and leading a healthy and comfortable life.

Last July, Huang Zhilin returned to Zhuhai from Shanghai Securities Company and joined White Rabbit Tiles as the chairman's assistant. From finance to corporate management, this is a completely unfamiliar field for her, and everything needs to be learned from scratch. In addition to dealing with various daily tedious affairs and documents, there are also endless meetings to attend. But what does it mean to me to see my father work from 7 am to 11 pm every day

As the future successor of White Rabbit Tiles, Huang Zhilin is deeply influenced by the spirit of hard work and struggle of his parents. Quickly, she adapted to the fast-paced and high-intensity work of the company, and transformed from the hesitant "little white" who first joined the company to the resolute and responsible "Huang Dongzhu".

In the new market environment, who can grasp the marketing password can start the flood of consumption. In Huang Zhilin's view, facing the rapidly changing market environment, only by following the trend can we not be eliminated by the market.

For consumers in the new era who pursue individuality, fashion, health, and fun, Huang Zhilin and his team have delved deeper into marketing logic, providing one-stop solutions from multiple perspectives such as IP creation, product packaging, product design, IP peripheral and spatial integration. "We hope to attract consumers with our beauty circle.

On April 17, 2021, the Super IP brand of White Rabbit Tiles officially debuted in the exhibition hall of China Ceramic Headquarters, and the over 6000 square meter headquarters image exhibition hall carefully prepared by White Rabbit Tiles for many months was also unveiled.

At the press conference, the "Energy Rabbit" IP derived blind box created by Huang Zhilin and his team was highly welcomed. We use the interests of young people as a label, solidify the brand image with their pursuit, constantly absorb new things, hoping to maintain the brand's youthful image and transform cold ceramic products into warm and interesting high-frequency daily necessities

At the same time, in order to meet the aesthetic level and spatial needs of the current consumer group, White Rabbit Tiles has launched a series of new products with eight major aesthetic values and strength, covering categories such as slate, marble, antique, wood grain bricks, mosaic, exterior wall tiles, etc., with multiple combinations and applications, subverting consumers' inherent impression of White Rabbit Tiles, and creating a personalized lifestyle that is in line with the new generation.

Life is colorful and exciting. She has mastered the password of young trends and pieced together the highlights of the era with colorful tiles. White Rabbit tiles are constantly evolving in terms of IP creation, spatial display, product display, graphic vision, and marketing models, bringing forth new ideas through innovation; She showcases infinite possibilities with the power of women, creating more breakthroughs and enriching a better world with love on the way to her ideals.

Reprinted and edited by: Happy She

Original Title: Her Face | Customized World Flavor, Creating a Brilliant Life

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